This article from BusinessWeek isn’t a brand new one, it was written in September 2008, but it drives home the importance of branding, even (especially) in a tough economic environment like the one we currently face.
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Tags: Brand, Branding, Economy, Identity, Marketing Budget, RecessionCommunication and connections are such a vital part of marketing, even more so considering the current economic landscape. Sometimes we all get comfortable in our routine and environment, and forget to refocus or try new things.
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Tags: Communication, Economy, Entrepreneurs, MarketingDuring tough economic time businesses and organizations are faced with some difficult decisions, re-evaluating current budgets and spending certainly rises to the top of the list. Many times, the easiest place to cut your budget is in marketing your business or organization. It’s common to think you can cut back on your marketing and web initiatives today and make up for it when the economy bounces back.
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Tags: Branding, Economy, Marketing, Marketing Budget, Message, Strategy, Web
