The Spinbox Blog

Double Entendre Branding

August 2nd, 2009 | Posted in Branding

I’ve noticed recently some television ads for Match.com that seem to carry a message with multiple meanings. Some research shows this is certainly nothing new, in fact the ad campaign was launched in late 2006. While as a married man I’m not too concerned with what’s going on at Match.com, I do find the message to be interesting in it’s ambiguity.

Tags: Advertising, Brand, Branding, Marketing, Tagline, Taglines

Gutsy Branding

April 17th, 2009 | Posted in Branding

This article from BusinessWeek isn’t a brand new one, it was written in September 2008, but it drives home the importance of branding, even (especially) in a tough economic environment like the one we currently face.

Tags: Brand, Branding, Economy, Identity, Marketing Budget, Recession

Pepsi Re-Branding

December 16th, 2008 | Posted in Branding

PepsiCo Inc. has recently redesigned their product logo and packaging in an attempt to reach out to younger consumers and put some “pop” back in their product branding. The new logo and packages for the flagship Pepsi product have started to appear on grocery shelves nationally.

Tags: Advertising, Brand, Branding, Design, Identity, Logo

Marketing in a Tough Economy

December 2nd, 2008 | Posted in Marketing

During tough economic time businesses and organizations are faced with some difficult decisions, re-evaluating current budgets and spending certainly rises to the top of the list. Many times, the easiest place to cut your budget is in marketing your business or organization. It’s common to think you can cut back on your marketing and web initiatives today and make up for it when the economy bounces back.

Tags: Branding, Economy, Marketing, Marketing Budget, Message, Strategy, Web

Double Entendre Branding

Gutsy Branding

Pepsi Re-Branding

Marketing in a Tough Economy

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